.At the launch of Astrid Andersen's brand-new line Stel, a presentation stored outdoors on a boat dock, The Street's 2002 track "Transform the Page" was actually blasting away from the stereo. It was a star-aligned, emblematic minute, due to the fact that the London-trained professional is actually beginning a new chapter in her fashion lifestyle, this time around centering the work around herself.Andersen's a lot appreciated namesake menswear company was actually concentrated, colorful, as well as streetwise. Along with Stel, she discussed in a pre-show interview, "I must rest pleasantly at the facility of it perhaps much more this time since today it is actually a females's wear and tear label, and it is really more concerning me and my private references." Stel also reflects Andersen's advancement as an individual. After ceasing her pipe, the professional returned home to Jutland in the North of Denmark and had pair of little ones. She is actually not the individual she was actually back then.Shifting equipments in fashion is actually difficult to do. Brands seem to be to take on lives of their very own, and it's very easy to be pigeon-holed. Stel breaks with some of fashion's rules. The tag will definitely reveal in-season, so what exists will definitely be actually available for purchase. All at once, seasonality is actually lesser in the Stel formula than significance. Assortments will certainly be recognized by number (01, 02, and also 03 were received Copenhagen), the principle being actually that you can come together pieces across "seasons" both in your closet and also on the marketing floor. Andersen finds no necessity for a well thought-out garment to become left even if the calendar web pages turn. "The direct interpretation of stel is body," she pointed out, however it [recommends additional to] a foundational construct in a type of commercial way it [additionally explains] a collection of collectibles-- when you speak about a tea set, you would certainly name it a stel. For me, that was actually pretty an intriguing starting point in regards to the idea of producing both antiques, but additionally one thing that's a brand-new groundwork." Possessing versions posture on scaffolding was arbitrary as it suggests numerous analogies. There's building and construction, which connects to developing a brand-new brand name, and also the thought of help connects to her opinion that garments must work with you. Stel is, basically, a kind of modular offering, however not one along with the angularity of one thing like Legos or even stacked Mu00e6rsk shipping compartments. Movement, company, as well as permission belong to Andersen's program. "When I refer to the brand name, I possess this tagline: customizing that you can easily glide in, denim you can easily dance in, shirting you may travel in." Liberty, pleasure, activity.